Square Two Furniture branding

I was approached by Square Two Furniture, a reupholstery company, to come up with a refresh of the brand identity and a completely new website design. My client felt that she had outgrown her existing brand and wanted something more professional to suit her growing business. It was important that the logo in some way represented the journey she took with the furniture, the infinite interlocking two squares a symbol of the progression of a piece of furniture. The contemporary colour palette and clean modern typeface add to this.

CATEGORY Branding, Web Design, Print Design
CLIENT Square Two Furniture
AGENCY Freelance
Square Two Furniture logo with two blue concentric square joined together
S2F Tote Bag
S2F label
Square Two Business Card

Colour Palette

Typography

The imagery was taken from a bespoke photoshoot, alongside images the client had taken along the way, creating an interesting collection of textures, materials and the stunning finished pieces. 

Imagery

three mobile smart phones showing pages from square two furniture website
Laptop computer scrolling through Square Two Furniture website home page