I was tasked with developing an identity that positions Manchester Poetry Library as a cultural resource regionally, nationally and internationally. Poetry is a diverse work in progress and I felt that the poetry library identity should be a reflection of this and embody Manchester as a city. The identity does this through a fluid and organic combination of bold typography, multicultural patterns, bright colours, and a mixture of conceptual and journalistic photography. This is knitted together with duotone and halftone effects, giving it a ‘real’ and tangible quality.