forfutures branding

forfutures was a new Cheshire based charity whose sole aim is to help improve the lives of people who are homeless or at risk, through safe, secure housing and by providing support to those who need it. I worked on developing their identity from logo to the website and other supporting materials. The sun rising in the logo and the bright colour palette communicates hope and optimism and the typeface is welcoming and legible. It was critical that the website was easy to use and pointed the user to where they needed as quickly as possible. I have kept the layout and navigation as clean and simple as possible for this reason.

CATEGORY Branding, Web Design, Print Design
CLIENT forfutures
AGENCY C21 Creative
blue and yellow logo for forfutures, showing rofotops with sunrising over and the words 'advice, opportunities, homes'

Colour Palette

colour swatches with yellow, blues, oranges and greens

Typography

alphabet in avenir black, medium and roman

Icons

set of eight outlined icons showing a phone, heart, speech bubbles, houses, shield with a tick, shaking hands, magnifying glass and book with pencil
set of eight solid icons showing a phone, heart, speech bubbles, houses, shield with a tick, shaking hands, magnifying glass and book with pencil

Icons

two sets of eight icons, one outlined, the other solid showing a phone, heart, speech bubbles, houses, shield with a tick, shaking hands, magnifying glass and book with pencil

Imagery

tablet showing forfutures webpage
webpage for forfutures showing home page
webpage for forfutures showing health and well being page
front and back of dark blue green hoody with forfutures logo on front and the web address forfutures.co.uk on the back
forfutures branded roll up banner showing man helping homeless person and offering help
dark green blue closed spiral bound diary with icon of a lined page and pencil and the forfutures logo on it
blue tshirt with forfutures charity branding on it and words 'working together for a brighter tomorrow'