The 200 year campaign was a great opportunity to celebrate Manchester Met’s 200th anniversary and to raise brand reputation and awareness at the same time. I led the design, and worked alongside the copy, video, photography and digital team to create a holistic campaign. We advertised widely around Manchester and on campus over a 12 month period. I also worked alongside the copywriter to create a teaser animation that launched the campaign to staff members, and another that was shown on the screen at the Arndale shopping centre in Manchester.

The visuals are bold and striking and could be used in a variety of ways to lead the eye around photography, or as stand alone graphics. I developed a ‘badge’ that could be used to brand not just the campaign materials, but also other materials produced throughout the year.